derived from the dotting in duchamp’s famous upside down urinal that started the DADA movement. a movement that dared asked what the limitations of art can be, a movement that built the foundations for contemporary art as we know it.

the branding solution is designed not to take away from the art displayed at the gallery and rather frame itself around it. this subtle yet impactful design solution utilizes dots to create an identity that frames the art without overpowering it. It’s more than a logo; it’s a culture, fos-tering a sense of community within the art scene. he PFOAC brand isn’t about selling a product; it’s about celebrating artistic expression.